Revisiting Global Generation’s History - 2011

Revisiting Global Generation’s History - 2011

This was the year Global Generation teamed up with Branding Agency Wolff Olins and Urban Bees to form the Honey Club, an initiative that has enabled us to involve young people and local business employees in the intricate and mysterious world of bees writes Jane Riddiford.

I am taken back to a hot Friday afternoon; Brian our beekeeper and four of us spend several hours lifting frames out of the hives on the rooftop Wolff Olins Office building looking for the blue dotted queen. The bees are quiet, the smell is delicious – too delicious? Lots of honey is being made, good stores for the winter but alas it has come in such quantity because there is no brood – no eggs.

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