Revisiting Global Generation's History - 2009

Revisiting Global Generation's History - 2009

The next phase of Global Generation’s journey took us from Rooftops to Skips on Developers Land. How did we end up as an integral part of one of the biggest regeneration sites in Europe, all 67 acres of it? Writes Jane Riddiford.

In large part it is thanks to the fact that Roger Madelin (pictured below), CEO of Argent, developers of the site, and those who work with him, like Anna Strongman, were willing to give us a chance.

Roger visited us at The Office Group roof back in 2006. Arriving in his trademark cycling outfit, he liked the fact that GG was, as he put it, demonstrating that Business and Activism didn’t have to be either end of the spectrum.

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